How to Position LTC Insurance with Middle Market Consumers

Written by LTCI Partners | Sep 3, 2014 4:20:17 PM

There are about 13 million Americans over the age of 50 with household annual income over $100K, and a large percentage of them own LTC Insurance.

What about the much larger middle market? Can LTC Insurance be a fit for them? Here are some tips on designing LTC plans for this market.

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Remember, starting with a budget is key.