---
title: Reaching the LGBT community
description: 3 million people are looking for you. Here's how to reach them.
---

<https://www.ltcipartners.com/blog>

# [Reaching the LGBT community](https://www.ltcipartners.com/blog/reaching-the-lgbt-community)

 Written by [LTCI Partners](https://www.ltcipartners.com/blog/author/ltci-partners) | Jun 11, 2015 10:04:00 PM

3 million people are looking for you. Here's how to reach them.

Genworth has been releasing some great [material for working with the LGBT community](https://pro.genworth.com/riiproweb/productinfo/pdf/155860.pdf).

"There are more than 3 million Lesbian, Gay, Bisexual or Transgender people over the age of 55 living in the United States* - and it's a rapidly growing population. From long-term care, to planning for income streams during retirement, or life insurance for their loved ones - the opportunities for you to grow your business abound. 

Genworth has partnered with SAGE, a national organization that provides services and advocacy for the LGBT community to help you learn more about reaching this important market."

*Source: Out and Visible - The experiences and attitudes  of Lesbian, Gay, Bisexual and Transgender older adults, ages 45-75. Harris Poll, SAGE, 2014

[View full post](https://www.ltcipartners.com/blog/reaching-the-lgbt-community)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "LTCI Partners"
  },
  "dateModified" : "2022-08-11T20:59:14.757Z",
  "datePublished" : "2015-06-11T22:04:00Z",
  "headline" : "Reaching the LGBT community",
  "image" : {
    "@type" : "ImageObject",
    "height" : 434,
    "url" : "http://cdn2.hubspot.net/hubfs/405630/LGBT_community-778297-edited.jpg",
    "width" : 640
  },
  "mainEntityOfPage" : "https://www.ltcipartners.com/blog/reaching-the-lgbt-community",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "The Advisor's View of Long-Term Care Planning"
  }
}
```