Explaining long-term care insurance to clients can be difficult, especially if they have no personal experience with caregiving.
Stories about how policies work can be very effective for these types of clients. Below are three videos from Genworth, Transamerica, and Lifehappens about how having LTC Insurance has helped family members deal with very difficult circumstances.
Since these videos are all hosted on youtube, they are easy to share - simply send a copy of the link. You can find more consumer geared marketing content at https://www.ltcipartners.com/consumer_education_material