With LTC sales down in 2013, why are some insurers who currently don't sell LTC visiting the Intercompany LTC Insurance conference in Orlando and considering entering the LTC business now?

The reason is timing.  Today's products, priced with low interest and lapse rate assumptions could prove to be very profitable for carriers.  Some newer carriers also aren't saddled with a large block of in-force business that needs constant managing and in-force premium increases.

New LTC insurers can also develop a product quickly because they can outsource help on pricing, administration, underwriting, claim payments, and distribution.  All of those resources are well represented at the Private LTC Conference (www.iltciconf.org) .

Don't be surprised to see new LTC carriers later this year.