Whether they know it or not, many of your worksite clients likely have employees juggling both work responsibilities and caregiving duties for a spouse, parent or elderly relative. A caregiving workforce has become the new normal and it’s a growing issue for both employers and employees.

As employers continue to look at bolstering their benefit offerings, it’s up to you to educate your clients on the value in adding multi-life LTCi. Keep reading for quick answers to three important questions that you can use as the foundation of your pitch.

1. How can multi-life LTCi help your clients?

Employee retention – employers say retention is their top objective when adding to their benefits package, according to a recent study. Benefits are also largely used to attract talent and boost morale.

It’s cost-effective – multi-life LTCi can be offered at little to no cost to employers on a voluntary basis. If an employer contributes to the premium, the company may enjoy federal tax advantages, which may vary by corporate status.

Preserve productivity – More than 60 percent of working caregivers make work accommodations due to their caregiving responsibilities and businesses lose up to $33.6 billion each year in lost productivity due to employees caring for aging loved ones, according to AARP. Multi-life LTCi can reduce absenteeism and protect corporate outcomes by helping employees care for a covered spouse or parent, as well as by providing access to resources that will help them better manage LTC demands.

2. What’s the value for today’s workforce?

One in five – that’s roughly how many workers currently provide care to an older relative or friend; about 42 percent of workers have provided elder care in the past five years, according to AARP. Many of today’s workers have firsthand experience with the challenges of long-term care and understand the importance of having a plan in place for their family.

Financial goals – Benefits like LTCi also appeal to today’s multi-generational workforce, including baby boomers and Gen Xers, as they look to address both short- and long-term financial needs. The worksite market is also a great opportunity for agents to reach younger buyers.

Immediate support – LifeSecure policyholders can find support in the form of care advisor services designed to educate and advocate for caregivers and their families, as well as protect their best interests and well-being. These services can help workers better manage the stress, demands, and workday distractions associated with caregiving.

3. Why LifeSecure Multi-life LTCi?

LifeSecure’s multi-life LTCi is a great fit for small or large employers, and everyone in between – here are a few reasons why:

• Our straightforward product with few decision points is ideal for any size client. In many cases, it can be offered to as few as three employees.
• Discounts are available for employers and couples*.
• Our streamlined set-up and enrollment process is simple, thanks to simplified underwriting with fast turnaround times, an abbreviated application process, and innovative web-based tools like e-signatures and online support.
• Customized web portals for employers make administration easier than ever.

For more reasons to offer LifeSecure’s Multi-life LTCi, check out our Top 10 list. You can also contact ourMulti-life Sales team for additional information and find more resources in your Agent Portal.

*Discounts may vary by state

This article comes from LifeSecure