We’re big fans of the study of behavioral finance.  We’re interested in the “why” – why we think and act the way we do as it relates to planning for our retirement or in our financial lives.  Here’s something we learned (and Mutual of Omaha did too!)…that spewing stats to your clients about Long-Term Care doesn’t work! Stats create debate & often times they destroy empathy. People connect to stories – they can relate or point out examples in their own lives when you share a story.  Storytelling is an effective way to start the conversation about Long-Term Care planning.  Here’s some that you can use from Mutual of Omaha.