LTC Awareness Month

A Long Term Care Marketing Concept
April 2016

It’s Hard to Sell without a Story

That’s why we created the Marketing Concept Portfolio. This turnkey program includes educational tools and consumer materials to help you tell compelling stories your clients can relate to. Watch a short video to learn more.

Every other month, you’ll receive an email highlighting a marketing concept that illustrates how an LTCi policy can solve a problem or meet a specific need.

The Concept:
The Cost of Waiting

Your clients have busy lives. Between family and work obligations, there’s a lot going on. So even if they understand the value of long-term care insurance, purchasing a policy often isn’t a top priority. But they may not be aware there’s cost associated with waiting.

How it Works

It's important to let your clients know that premium is based on their age when they purchase a policy. That means the younger they are, the less expensive it will be. Procrastinating also could lead to their inability to qualify for coverage should their health change.

Without a long-term care insurance policy, your clients could face paying the entire cost of services out of their own pockets. That's the real cost of waiting.

Materials Available

Want More Concepts?

Go to Sales Professional Access for more information about Concept Marketing plus additional concepts to help you sell the story.