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Sep 19, 2016 • LTCI Partners

Mutual of Omaha's Marketing Idea 9/16

Mutual of Omaha

Selling the Story: Growing the Benefits of an LTCi Policy

Mutual of Omaha

A Long-Term Care Marketing Concept

September 2016

It’s Hard to Sell without a Story

That’s why we created the Sales Concept Portfolio. This turnkey program includes educational tools and consumer materials to help you tell compelling stories your clients can relate to. Watch a short video to learn more.

Every other month, you’ll receive an email highlighting a marketing concept that illustrates how an LTCi policy can solve a problem or meet a specific need.

The Concept:

LTCi with Benefits that Grow

There’s no one-size-fits-all long-term care policy. Instead, you and your clients tailor a policy to meet their unique needs. That means they have the opportunity to select from a variety of optional benefits, like an inflation protection rider that allows policy benefits to grow over time.

How It Works

Historically, the cost of long-term care services has increased approximately five percent per year, and that trend is expected to continue. Adding an inflation protection rider is a good way to ensure the policy your clients purchase today provides adequate coverage 20 years down the road when they’re likely to need care. It also has the potential to make the policy partnership qualified, which allows your clients to protect a portion of their assets in the event they need to apply for Medicaid.

Materials Available

Advisor Training
Key Points

Client
Brochure

Prospecting
Postcard

Want More Concepts?

Go to Sales Professional Access for more information about Concept Marketing plus additional concepts to help you sell the story.

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Insurance products and services are offered by Mutual of Omaha Insurance Company or one of its affiliates. Mutual of Omaha Insurance Company, 3300 Mutual of Omaha Plaza, Omaha, NE 68175. Mutual of Omaha Insurance Company is licensed nationwide. Affiliates: United of Omaha Life Insurance Company, 3300 Mutual of Omaha Plaza, Omaha, NE 68175. United of Omaha Life Insurance Company is licensed nationwide, except in New York. Companion Life Insurance Company, 888 Veterans Memorial Highway, Suite 515, Hauppauge, NY 11788. Companion Life Insurance Company is licensed in New York.

Each company is solely responsible for its own contractual and financial obligations. Products not available in all states. Some exclusions, limitations and reductions may apply.

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Mutual of Omaha's Marketing Idea 9/16

Mutual of Omaha

Written by LTCI Partners

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