Selling the Story: Using LTCi to protect retirement assets
Check out this month's marketing concept
Selling the Story
A Long-Term Care Marketing Concept March 2016
It’s Hard to Sell without a Story That's why we created the Marketing Concept Portfolio. This turnkey program includes educational tools and consumer materials to help you tell compelling stories your clients can relate to.
Every other month, you'll receive an email highlighting a marketing concept that illustrates how an LTCi policy can solve a problem or meet a specific need.
The Concept: Using LTCi to Protect Retirement Income Many people work a lifetime to accumulate assets designed to provide them with a comfortable retirement. The last thing they want is to have to use those assets to pay for the long-term care services they need.
How it Works
Let’s say your client has $200,000 in an account that’s intended to cover living expenses during retirement. She plans to withdraw $7,500 per month. Unfortunately, she may quickly discover her $200,000 won’t last very long or that $7,500 per month won't cover all her expenses, especially if she needs long-term care services. Putting an LTCi policy in place to help cover the cost of care means your client's assets remain protected.
Insurance products and services are offered by Mutual of Omaha Insurance Company or one of its affiliates. Mutual of Omaha Insurance Company, 3300 Mutual of Omaha Plaza, Omaha, NE 68175. Mutual of Omaha Insurance Company is licensed nationwide. Affiliates: United of Omaha Life Insurance Company, 3300 Mutual of Omaha Plaza, Omaha, NE 68175. United of Omaha Life Insurance Company is licensed nationwide, except in New York. Companion Life Insurance Company, 888 Veterans Memorial Highway, Suite 515, Hauppauge, NY 11788. Companion Life Insurance Company is licensed in New York. Each company is solely responsible for its own contractual and financial obligations. Products not available in all states. Some exclusions, limitations and reductions may apply. 104901
